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In 2009 a chart was commissioned by the 'Silicon Alley Insider'
to compare the sales of ecommerce, Amazon ecommerce sales
and offline retail sales for a six year period.
As the chart shows, as offline sales have stagnated, with
minimal growth, ecommerce sales, whether at Amazon or elsewhere
have doubled or tripled in number. What is of particular interest,
is how well Amazon have done, relative to other ecommerce
sales during the past couple of years. The expansion of Amazon's
marketplace/seller business is seen as a primary cause in
the rapid recent sales boom.
With US/UK sales trends of a similar nature, we can be quite
sure that a chart commissioned for the UK would indicate similar
findings. As for catalogue sales, we can find a good example
of ecommerce sales effecting offline retail. Shop Direct,
owners of Littlewoods home catalogue, have announced that
half of it's call centre employees will be made redundant.
While the poor current retail conditions are no doubt a proportion
of the decision, the main reason appears to be the success
of Home Retails ecommerce sites.
Home Retail have released figures to shows that calls to
their centres have dropped from thirty three million to only
nineteen million from 2005-2009. This does not represent a
loss of business, but is simply customers using Home Retails
ecommerce site to order and conduct account data.
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